The Business of a Post-Presidency
While politics and social life are highly visible aspects of Donald Trump’s time at Mar-a-Lago, his business activities remain a core component of his post-presidential identity. From his base in Florida, he oversees a portfolio of ventures that includes his long-standing real estate and branding empire as well as new forays into media and technology.
The Trump Organization, the umbrella company for his real estate and hospitality interests, continues to be managed by his adult sons, Donald Jr. and Eric Trump. However, as the principal owner, he remains deeply connected to its operations. The brand continues to license his name and operate golf courses, hotels, and residential buildings around the world. Financial disclosures and reporting from outlets like Forbes provide public, though often estimated, insights into the performance of these assets. Forbes, which has tracked his wealth for decades, continues to publish estimates of his net worth, which fluctuates based on real estate valuations and the performance of his other businesses.
Perhaps the most significant business development of his post-presidency has been the creation of Trump Media & Technology Group (TMTG). The company’s flagship product is TRUTH Social, a social media platform launched in 2022 that serves as his primary channel for communication. TMTG became a publicly traded company in 2024 after a merger with a special purpose acquisition company (SPAC). This move brought the company significant public attention and regulatory scrutiny.
Information about TMTG’s financial health and operational strategy is available through its public filings with the U.S. Securities and Exchange Commission (SEC). These documents offer a verifiable, albeit complex, picture of the company’s revenues, user base, and strategic risks. They are the most reliable source of information, standing in contrast to speculative reports. The stock’s performance has been volatile, attracting attention from both investors and financial journalists who closely track its daily fluctuations.
Beyond these major enterprises, Trump also engages in paid speaking appearances and continues to hold large-scale political rallies, which often double as branding and merchandising opportunities. These activities contribute to his income and keep him in the public eye. The entire ecosystem of his business life, from real estate to media to public appearances, is intertwined with his political brand, with Mar-a-Lago serving as the command center for it all.
