14. Nestle’s Triple Decker Bar
The concept was elegantly simple: a candy bar with three distinct layers. Nestle’s Triple Decker Bar featured a bottom layer of milk chocolate, a middle layer of creamy white chocolate, and a top layer of rich dark chocolate. It was a visually appealing bar that offered a slightly different taste experience in every bite.
The bar was popular in the 1960s and 70s, a time when candy companies were constantly experimenting with new combinations and forms. Its appeal was its sophistication. Unlike bars filled with nuts or nougat, the Triple Decker was all about the chocolate. It was a straightforward, high-quality treat that showcased different chocolate varieties in a single product.
Why did it disappear? The candy market is notoriously brutal. New products are launched constantly, and only a few achieve the iconic status necessary for long-term survival. The Triple Decker Bar may have been a victim of this churn. It was a solid product, but perhaps it wasn’t unique enough to stand out in an increasingly crowded field. Its memory serves as a reminder that even a simple, well-executed idea from a major company is no guarantee of permanence.
