Thinking, Fast and Slow – Daniel Kahneman
Continuing the trend of non-fiction books that are bound to become a staple on your coffee table, we have Thinking, Fast and Slow by Daniel Kahneman. And at first glance, you would ask yourself how such a book became a best-seller, but when you take into consideration that Kahneman has written two papers on this subject that have earned him the Nobel Prize, it starts to make more sense.
The best-seller explores the two ways in which people are bound to think, which are divided into two systems. System One is reserved for what we would call fast thinking, which is emotional and intuitive to all of us, while System Two is reserved for the more logical ways of thinking, which are slow and deliberate, especially by comparison. Kahneman’s style of writing is engaging and lively, easy to follow and understand as he explains to us how human beings think.
If you have found yourself thinking that you are maybe too impulsive at times and that you cannot understand why you made certain decisions, or even if you are just curious about what drives us to think the way we do and how this makes us easy to fall for clever marketing tactics, then this is the book for you!
Trust us when we say that this best-selling book will both change the way you think and help you understand the way you function and make decisions!
